What is Canva? Canva is a tool loaded with enough easy to use features and functionality that anyone can create a variety of engaging content that gets shared. Canva is a free graphic design tool website.It has an easy to use drag and drop interface and provides access to over a million photographs, graphics, and fonts. It is used by non designers as well as professionals. The tools can be used for both web and print media design and graphics.You can start with common templates for your social media profiles, common post types, print documents and even Kindle book covers.After creating your mini-masterpiece, you can download your work as image files or PDFs or immediately share them on your social media networks.
Three Ways It Helps Your Business:
1. Images are important for building your brand
Whether you are advertising, blogging, sending newsletters or posting to social media, images make your brand and message POP! This great infographic from MDG Advertising shows us all we need to know about the benefit of using images in our marketing. If you’re not using images in promoting your brand, you may be losing out to the competition. And Canva makes it easy to make those images.
2. Templates, layouts, and pre-made designs make it easy for beginners
It’s hard to get going (or go anywhere at all!) if you’re starting from scratch and you don’t have to do that with Canva. They provide the inspiration, the templates and pre-designed elements for you to incorporate in your images. You can change the colors, add or remove text, and move them around as you like, but by starting with a smart outline, you’re already half way towards beautiful content.
3. It’s free and cheap
Canva is free to use, you just need to sign up and you’re ready to go. You can upload your own images and use Canva’s free elements (including lots of fonts and all the colors available in the internet) as much as you like. Free is great for your business, especially if you’re a new start up.If you want more, you can use Canva’s photos, elements and templates for only $1 a piece. That’s a pretty great deal! And while I think the options are limitless with the free stuff, paying to have awesome looking content is a worthwhile investment.
FEATURES TO LOOK OUT FOR
Canva provides a bunch of templates in the left side pane for use and as inspiration. If you’re looking to start with your own photo or a plain background, click on “Layouts” in the left pane and then scroll down until you see the blank photo templates with the blue sky and green rolling hills. Then search for the type of layout you want.
There are many layouts to start with under the “Layouts” tab, but there’s also a bunch more under the “Text” tab. These can be added to white background or photo, and you can change the colors, copy and fonts. They are perfect for adding pizzazz to your document or a call-to-action button on your image.
When working with the copy and fonts on your image or document, you’ve got a lot of options to work with. Click on the text and then on the down arrow to get to the drop down menu. Options include bold/italics/uppercase, formatting into lists, justification (left, center, right), spacing and transparency.
As you add more text or images to your image or document, you’ll need to make sure it looks aligned and spaced correctly. Enter the alignment helper lines. They will appear as you are moving an element around and then you can see if that element will be aligned with the other elements. Here my line appeared in the center.
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