Blogging is an art, and using the right blogging tools will make your art rise and shine. Blogging is one of the best ways to grow your business online. Blogs give you the opportunity to showcase your brand as an authority, publish consistent content and get more traffic to your website. However, just like with social media marketing, paid advertising and other online marketing strategies, there are several different steps and tasks involved with blogging. Creating, organizing, publishing and promoting content can take a lot of time. Luckily, there are some great blogging tools that help make the process easier for marketers who want to implement blogging into their content marketing strategy.These tools will actually help, not hinder you, as you start your blogging journey.
10 tools you should be using to pull in your target audience:
The first step in your blogging process is to build a place for all of your content to live. WordPress is the most popular Content Management System (CMS) available and it’s perfect for blogging. WordPress power over 74 million websites and is particularly popular among businesses. Some of the key benefits of WordPress for blogging are:
Ease of use Blogging is an art, and using the right blogging tools will make your art rise and shine. Blogging is one of the best ways to grow your business online. Blogs give you the opportunity to showcase your brand as an authority, publish consistent content and get more traffic to your website. However, just like with social media marketing, paid advertising and other online marketing strategies, there are several different steps and tasks involved with blogging. Creating, organizing, publishing and promoting content can take a lot of time. Luckily, there are some great blogging tools that help make the process easier for marketers who want to implement blogging into their content marketing strategy. 10 tools you should be using to pull in your target audience:
1 .WordPress the first step in your blogging process is to build a place for all of your content to live. WordPress is the most popular Content Management System (CMS) available and it’s perfect for blogging. WordPress power over 74 million websites and is particularly popular among businesses.
2. Google keyword planner and long tail prop
Once you have WordPress, you’re probably going to want to just jump right in and start creating blog posts. But before you do, you need to perform keyword research. Arguably one of the most important steps for blogging is keyword research. It’s all about finding the different terms and phrases that your target audience will use to find the specific content you’re publishing.
Some businesses resort to just guess what keywords they think people would use. But with the help of these two tools, you can get a more in depth look at the exact phrases people are using. We combined these two tools on the list because they go together so well. The google keyword planner and long tail pro allow you to enter in seed keywords and get a list of suggested search terms along with their search volume.
You have your keywords chosen. Now, you need to come up with some different blog topics and titles focused around those keywords. There are numerous ways to come up with blog topics. But one of the most powerful methods is to find existing blog posts with your keywords already in them. It’s best to pick blogs that have seen success with social sores. That’s where buzzsumo comes in. BuzzSumo lets you find blog posts that have been highly shared on social media. You just do a search for your main keyword and you’ll get a list of the latest and most shared blog posts related to your search. You can even search content your competitors have been sharing to see what’s working best for them. Then, you can create better versions of their most successful content to get more views.
One of the most popular ways to get traffic to your blog posts, particularly if you don’t have an established audience, is through search engine optimization (SEO). Organic search traffic comes from people who use Google, Bing or other search engines for looking up specific phrases. Once they receive their results, they can enter your site. This is why it’s important to have a high rank on search engines, so you get more traffic to your blog. Yoast SEO is a WordPress plug-in designed to help you improve some of the most important on page SEO factors even if you aren’t experienced with Web development and SEO. This plug-in takes care of everything from setting up your meta titles and descriptions to creating a sitemap. Yoast even helps you tackle the more complex tasks like editing your robots.txt and .Htaccess.
Having a blog post full of text makes your content less appealing and will immediately turn visitors off. Adding in visuals like infographics, charts and other images can help break up your content and make it easily digestible.
The problem that a lot of bloggers run into is figuring out how to integrate images into their content. This leads to bloggers loading their posts with stock images that aren’t eye catching or of any value to the post. Canva is a free tool that makes it easy to create custom graphics to go with your blog posts. Whether you want to make infographics, featured images or just a few visuals to go within your posts, you can do it all in Canva.
One of the best things about Canva is it comes loaded with templates so all of your graphics can be sized perfectly for each specific social media site. If you want an image to be easy for your readers to Pin, choose the interest template. Or maybe you want something that people can Tweet. You’d then just choose the Twitter template.
6 . Readability test tool
The Readability Test Tool helps you ensure your blog posts are easy to read. It uses the top readability indicators to let you know the approximate grade level of your content.
This blogging tool is critical for companies and marketers that create a large amount of content or for those who work in teams. Trellis essentially a project management tool focused around improving your workflow.
You can create tasks, set due dates, add multiple team members and do almost everything you need to manage your entire blogging process. There are plenty of project management tools out there, but Trello is great for bloggers because it’s streamlined and doesn’t have a lot of the clutter that you don’t need. Something that bloggers aren’t aware of is that you can actually create a blogging editorial calendar in Trello.
You’ve created visually stunning content that’s perfect for SEO and readers, now what? It’s time to get the word out. Social media is easily one of the best ways to quickly generate activity for your blog posts. To do that, you’re going to need a social media management tool. You’ll want to use Sprout Social to schedule your posts to be sent out through your social media profiles like Twitter, Facebook and LinkedIn. It’s best to schedule your posts to go out multiple times throughout the week and even the month. Sprout Social makes it easy to schedule your posts across your different profiles at once.
9 . Email marketing tool /auto responder
In addition to social media, email marketing is another powerful way to spread the word about your latest blog posts. One of the most well known bloggers, Neil Patel, has made it no secret that the emails he sends out to promote his new posts are one of his top source of traffic. Emails have let you reach out directly to your audience and update them whenever you have new content to share. An email marketing tool or autoresponder gives you the ability to collect email addresses and send out emails just like Patel.
10 .Google analytics
Your content is created and you’ve been promoting it through social media and email marketing tools. Now, you need to know the results of your efforts. Google analytics are the most popular blogging tool to track the performance of your content.
Simple content editor
A wide selection of themes/templates to create a professional looking blog
A variety of free and premium plug-ins that allow you to add cool features to your blog without needing to know how to code or develop
A built-in blogging feature
Painless integration with several other tools you may use
A very helpful and active support forum and community
You can have multiple users with different permission levels so your entire team can contribute.
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