Online Marketing Monitoring Tools

What is “online marketing”? Online marketing is a major investment for any brand, big or small, but that doesn’t mean it has to entail a massive financial investment. Thanks to a variety of free tools, you can piece together a stable marketing strategy without a huge marketing budget.
Here are some best free online marketing tools:
1. Social Mention:

Monitoring your social media presence can be a challenge if you don’t have a way to automate and streamline the process.
2. Addict-o-Matic:

Creating a buzz around your brand is vital. Addict-o-Matic helps you monitor your influence based on searches of such sites as Flickr, YouTube, Twitter, Bing, and Google. It’s totally customizable and sortable.
3. IceRocket

IceRocket is one of the best tools for tracking mentions and generating keyword-specific reports.
4. Google Alerts

Google Alerts allows you to discover the social media platforms that are driving traffic to your site. Every time your brand or keywords are mentioned, you’ll get a notification. It’s a powerful tool, and it’s free to use.

5. Qzzr

Qzzr is a quiz creation tool that empowers you to develop tools on a variety of topics for easy social media dissemination.
6. Facebook Audience Insights

Facebook Audience Insights gives you inside information on your prospects. However, rather than focusing on your own audience, you can get insights into the audience of your competitors.
7. Rapportive

Rapportive is one of the neatest social media tools you’ll encounter. It lets you view social media profiles and activity – namely LinkedIn – directly in your Gmail inbox. You can use this information to enhance your network.
8. TweetDeck:

TweetDeck is widely regarded as the best free Twitter tool available. It has a variety of features and is incredibly simple to use.

IFTTT is a tool that lets you instigate targeted actions based on an “if this then that” format. It can be integrated with hundreds of different tools and social media networks, which makes it super powerful.
10. Facebook Page Insights

Facebook Page Insights lets you peak behind the curtains and understand the behavior of your customers.


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