In this guide, you will learn what link building is, and how it is beneficial for your website.Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.
There are many techniques for building links, and while they vary in difficulty, SEOs tend to agree that link building is one of the hardest parts of their jobs. Many SEOs spend the majority of their time trying to do it well.In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.Quality inbound links are an essential element of web site marketing and search engine optimization programs to increase traffic and online sales. The greater the number of relevant and authoritative links to a web page, the greater the potential for higher search engine rankings and qualified traffic.
Link building and tracking tools :
1. Majestic – SEO
Majestic-SEO allows users to track link information for any domain – their own sites or those of competitors. Illustrated in the image below, users can access the number of:
- Sub domains
- Referring domains
- NoFollow links
2. BuzzStream Link Building
BuzzStream Link Building focuses on providing tools that help automate redundant tasks in relationship building. It’s a CRM system for link building with applications for SEO as well as online PR.
- Find Contact Info
- Track Email & Twitter
- Manage Link Prospects
- Monitor Backlinks for anchor text, nofollows, outbound links, banned words
- Track activities and conversion rate
- Delegate contacts, split prospecting from outreach
3. SEOmoz Linkscape
This inbound link tracking tool offers both a free basic version and an advanced version with a subscription to SEOmoz PRO.
The basic search (illustrated in the image below) allows users to determine the number of inbound links to a page and the number of different domains linking to a page. The tool also gives a ranking of the page based on number and quality of inbound links, as well as a ranking of the domain overall.
4. Raven SEO Tools
Raven is a suite of SEO tools including a Links Manager that allows you to easily manage the link status, contacts and tasks related to each link.Raven will automatically alert if any changes have occurred on an active link, if the nofollow attribute was added, the anchor text changed, the PageRank changed, or the link was removed. There is team link building management functionality as well as the ability to import, export in CSV format or generate reports online.
5. SoloSEO Link Building Tools
SoloSEO is a collection of SEO campaign management and implementation tools which includes “Links Manager” and “Link Build It!” modules for building and tracking inbound links to your web site.
6. Yahoo Site Explorer
Yahoo! Site Explorer is a popular, free tool for analyzing and tracking inbound links for users’ own and their competitors’ sites. Users can:
- Determine the number pages within a domain indexed by SLURP, Yahoo’s search engine crawler
- Explore each page to determine inbound links for each
- Exclude inbound links from the domain
- Exclude inbound links from the subdomain
- Export results into a TSV file
7. pluginSEO Beta Linking Tools
pluginSEO is a service in Beta that works to simplify SEO and linking tasks by having users input keywords and competitor URLs to generate advice including link building suggestions.
8. Page Inlink Analyzer
Page Inlink Analyzer is a tool created by Eric Miraglia that leverages the Yahoo Site Explorer tool mentioned above in a more useful interface that combines a left side column listing of indexed pages for the site being researched and the inbound links to the focus URL in the right column. This allows the user to quickly research the inbound links to each page of a particular site.
9. Sheer SEO Backlinks Watchdog
Sheer SEO is a set of SEO project management tools, one of which, monitors “guarded” inbound links. The Backlinks Watchdog tool monitors the following link characteristics:
- Anchor text
- Page rank
- Number of outbound links in the referring page
- Availability of the page
- Presence of meta tags “nofollow” and “noindex”
- Existance of the link to your site
- Presense of “nofollow” attribute on the backlink (rel=”nofollow” causes the link not to pass rank)
10. HubSpot Website Grader
This free SEO tool provides an overall SEO score for websites based on inbound links, website traffic, SEO, social popularity and other factors. Users submit their website URL, along with competing site URLs, and are then emailed a detailed report that includes:
- Google PageRank and number of Google indexed pages
- Number of inbound links, with the option to analyze links through HubSpot
- Competitive analysis with website grade, Google PageRank, number of inbound links and number of del.icio.us bookmarks
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