AdSense is a frequent thing see in our day to day life.
What is AdSense?
Adsense is a nice alternative, or complimentary monetization strategy to affiliate marketing. It is one of two large parts of Google’s advertising system. The other part is called AdWords.
AdSense is the platform that delivers advertisements to websites, YouTube videos, and other Google publishers across the internet. AdWords is the platform that helps advertisers create and publish advertisements on publisher’s websites.
There are several questions coming in your mind to use Google AdSense.Here are some basic questions about how it works. I’m happy to share that with you.
What exactly is AdSense?
At its simplest, AdSense allows anyone who owns a website or blog to show advertisements on their pages – and to be paid to do so. But instead of negotiating with hundreds of individual advertisers, you use Google as an intermediary. Google “sells” the space to the advertisers, collects payment from them, and passes a share of that payment to the site owner or blogger
How much money can I make from AdSense?
Alas, no-one can give you a firm answer to that – or even an approximate one. There are too many variables involved, not least of which is the amount of effort you are prepared to put into developing and promoting your site.
The amount of money you make depends on two things:
1. The number of clicks your advertisements receive
2. The Cost Per Click (CPC) of the advertisements
Cost Per Click is the amount you earn for each click. The more clicks you receive and the higher your CPC is, the more money you’re going to make.
What kind of site do I need?
Google will accept AdSense publishers who have just about any kind of site (with some clear exceptions, such as sites that contain adult, hateful, or violent content, that are gambling-related, or that contain material that unlawfully infringes copyright).
You will need to be able to access and edit the site’s HTML code. Obviously, that won’t be an issue if the site is entirely under your own control. Nor will it be a problem if you use one of the popular blogging platforms, such as Blogger or WordPress.
How does Google choose which advertisements to display?
Google has made an entire business out of putting targeted advertisements in front of web searchers. They have become exceedingly good at it over the years and that’s why many people accuse Google of “stealing your information” or “selling your personal data to advertisers.”
In reality, Google collects information about your search trends and the history and uses that data to decide which advertisements you’re most likely to click on.
If you’re an AdSense publisher, then Google primarily uses two things to decide which advertisements to display on your site: keywords and bidding.
How to join AdSense?
If you’re building a website strictly for AdSense, then you shouldn’t sign up for AdSense right away. There’s no good reason to sign up for AdSense immediately after creating your site because your site won’t be attracting any traffic at that point in its life.
What kind of ads will I show?
The whole point of AdSense is that it’s contextual. That means that the ads that appear on your site will be related to the subject matter of the site. That way, it’s more likely that a visitor will be interested in what the ad is about, and more likely that he or she will click on it.
If you’re still in doubt about whether or not to join AdSense, my advice would be to give it a try. I wish I could tell you that you are certain to succeed with AdSense.
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